The Erasmus+ DISH project

#Network: Employee recruitment and job security in relation to digitisation and employer attractiveness

The 81st BioCon Valley® meeting: “#network: Attracting and securing employees in relation to digitisation and employer attractiveness”, organised by BioCon Valley® GmbH, focused on the human factor. Every fifth employee in Mecklenburg-Vorpommern is employed in the health care industry. In addition to the existing shortage of skilled workers and the increasing shortage of employees in the sector, it is therefore not only important to attract workers to 

the state and motivate graduates to train and study health professions, but also to retain existing employees. This requires not only the willingness to carry out the work, but also constant learning and further training as well as social commitment of the employees. For many employees, digitisation has caused doubt and uncertainty instead of relief, and many well-known incentives such as occupational health management, capital-forming benefits and non-cash benefits are very welcome, but have long since ceased to be unique selling points.

These challenges for companies were discussed together with experts in this BioCon Valley® online meeting. Thomas Karopka, Senior Project Manager Digital Health, presented the project “DISH – Digital & Innovation Skills Helix in Health” and reported on how it can be used to improve the innovation readiniess and willingness to work in a digital environment. Prof. Dr. Michael Leyer, junior professor at the University of Rostock, talked about the fears of employees and how they can be addressed from their point of view and be familiarised with digitisation in a goal-oriented way. Too strong identification with one’s own work can, for example, lead to problems when the working environment changes.

Digitisation could be a decisive criterion for the generation of “digital natives” in particular when it comes to choosing an employer, but other factors can also have a considerable influence on employer attractiveness and effectively increase it. Cornelia Teich, network coordinator for Zukunftsmacher MV and Dr. Thomas Weisener, managing director of HNP Mikrosysteme GmbH and member of Zukunftsmacher MV, opened up new perspectives and provided impulses on how to respond creatively and individually to employees’ needs.